How to Combine Facebook and Instagram Ads for Brand Growth in 2025

In 2025, running Facebook and Instagram ads separately is a missed chance. Both platforms are owned by Meta, which means you can run one smart ad campaign across both. When you do this, you reach more people, save time, and get better results. If you’re new to planning campaigns, following a clear Facebook ads strategy can give you a strong starting point for making the most of both platforms.

This guide will show you why combining Facebook and Instagram ads works, how to set them up, and how to avoid common mistakes.

Why Combine Facebook and Instagram Ads

Same Ads System, Different Audiences

Even though both platforms are managed in Meta Ads Manager, the people on each use them in different ways:

• Facebook: People often spend more time reading posts, joining groups, and checking details about products or services.
  
  
• Instagram: People scroll quickly, focus on photos and videos, and love short-form content like Reels and Stories.
  
  

Knowing these habits helps you make ads that fit each platform while still working together as one plan.

One Place to Run Everything

With Meta Ads Manager, you can control Facebook and Instagram ads in one place. This means you can:

• Start one campaign and let Meta choose the best placement
  
  
• See all results in one report
  
  
• Move budget from one platform to the other if it’s doing better
  
  

This saves time and helps your budget go further.

Smarter Targeting with the Meta Pixel

The Meta Pixel is a small piece of code you put on your website. It tracks what people do after clicking your ads. When you run both Facebook and Instagram ads together, this data becomes even more useful.

You can:

• Show ads on Instagram to people who watched your video on Facebook
  
  
• Show Facebook ads to people who visited your Instagram Shop
  
  
• Build custom audiences based on activity from both platforms
  
  

This helps you show the right ad to the right person at the right time.

Best Ad Tips for 2025

Let AI Help You

Meta’s Advantage+ Campaigns make it easier to get results. They test different ad versions, placements, and audience settings for you.

Benefits include:

• Faster learning about what works
  
  
• Lower costs per result
  
  
• Less time spent making changes by hand
  
  

You choose your goal, upload your content, and the AI works to get you the best outcome.

Focus on Short Videos

Video ads work best in 2025. Facebook and Instagram are pushing short, vertical videos like Reels, Stories, and quick feed videos. If you want to see how others are doing it well, explore Instagram Reels Ads for inspiration and creative examples.

Tips for video ads:

• Keep them under 15 seconds
  
  
• Make them vertical so they fit phone screens
  
  
• Use captions for people who watch with the sound off
  
  
• Share your main message in the first few seconds
  
  

Watch trending videos in your niche to get ideas.

Use Your Own Data

With privacy rules changing, using your own customer data is more important than ever. You can:

• Upload email lists to make custom audiences
  
  
• Retarget people who added products to their cart but didn’t buy
  
  
• Use data from your email or SMS marketing to show ads they’re more likely to click
  
  

If you use tools like Shopify, HubSpot, or Klaviyo, you can connect them to Meta Ads Manager for easy syncing.

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Mistakes to Avoid

Posting the Same Ad Everywhere

Don’t just copy and paste the same ad to both platforms.

• On Facebook, use longer captions, reviews, and how-to videos.
  
  
• On Instagram, keep things short, visual, and trend-friendly. You can also learn from high-performing Story Ads that successfully capture attention in seconds.
  
  

Targeting Too Much or Too Little

If your audience is too small, your ads won’t reach enough people. If it’s too big, you waste money on people who aren’t interested.

Start with a mix of interests, behaviors, and lookalike audiences, then let Meta’s system adjust as it learns.

Ignoring How Sales Are Tracked

Meta uses different “attribution windows” to track sales after someone clicks or sees an ad.

• 7-day click works best for expensive products people think about before buying.
  
  
• 1-day click or view is better for quick, low-cost purchases.
  
  

Also, use the Meta Conversion API along with the Pixel to get better tracking, especially for Apple users with privacy settings turned on.

Why This Works in 2025

When you combine Facebook and Instagram ads, you:

• Reach more people
  
  
• Learn more about what works
  
  
• Spend your budget more wisely
  
  
• Make your ads fit each platform’s style
  
  

This approach turns two separate ad channels into one strong system for growth. And if you’re ready to move fast, you can partner with an experienced Meta ads agency to help set everything up for maximum results.

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How to Get the Most From Your Budget

One of the biggest benefits of running Facebook and Instagram ads together is that your money can work harder for you. Instead of splitting your budget into two smaller parts, you can put it all into one combined campaign. This lets Meta automatically put more of your budget toward the placements and ads that are performing best.

To make your budget count:

• Start broad and then narrow down once you have enough data.
  
  
• Avoid making too many quick changes since each adjustment resets the learning phase.
  
  

Testing both daily and lifetime budgets can also show you which works best for your campaign, and patience often pays off in performance.

Test Your Ads Regularly

Even with AI tools helping to optimize campaigns, testing your creative and ad copy is still essential. Experiment with different formats such as images versus videos, try short captions against longer storytelling styles, and test various calls to action to see which ones drive the most clicks. 

Once you find winning combinations, save them so you can reuse them in future campaigns without starting from scratch.

Use Retargeting to Boost Conversions

Not everyone will buy or sign up after seeing your ad once, which is where retargeting comes in. This strategy allows you to reach people who have already interacted with your brand. 

For example, you might show product ads to visitors who browsed your website but didn’t make a purchase, remind Instagram followers about a sale they viewed on Facebook, or offer a discount code to shoppers who abandoned their cart. Retargeting often leads to lower costs per conversion because you’re speaking to an audience that already knows your brand.

Take Advantage of Seasonal Trends

Buyer behavior shifts throughout the year, making seasonal trends an opportunity to connect with your audience more effectively. 

Holiday promotions, seasonal product launches, and local events can give your ads a timely edge. Running themed campaigns around occasions like Valentine’s Day, Black Friday, or regional festivals can make your ads feel more relevant and encourage quicker action from viewers.

Make the Most of Creative Formats

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Facebook and Instagram offer far more than single-image or single-video ads. Mixing ad formats keeps your campaigns fresh and appealing. 

You can experiment with carousel ads to showcase multiple products, collection ads to let people browse items without leaving the app, immersive stories for quick bursts of attention, and short Reels that are perfect for grabbing interest in just a few seconds. Rotating through these formats helps you identify which works best for your audience and goals.

Watch Your Metrics Closely

Your campaign’s success depends on the story your data tells. In Meta Ads Manager, pay attention to the click-through rate to measure interest, cost per thousand impressions to see how much it costs to reach people, cost per action to track the price of each desired result, and return on ad spend to measure overall profitability. Looking at these metrics together instead of in isolation gives you a clearer picture of what’s working.

Keep Your Audience Warm

People are more likely to buy from a brand they feel connected to, so maintain that connection even when you’re not actively running promotions. 

Posting organic content regularly, replying to comments and messages quickly, and sharing behind-the-scenes content can keep your brand top of mind. When you do launch a campaign, your audience will already be engaged and more willing to act.

Scale Up Without Losing Quality

When you have a campaign that works, scaling carefully is key to maintaining performance. Increase your budget gradually instead of doubling it overnight, duplicate winning ad sets to run them alongside the originals, and test new audiences based on what you’ve learned so far. Scaling is all about growing while keeping results consistent.

Why Creativity Still Wins in 2025

No matter how advanced ad technology becomes, creativity remains the heart of effective campaigns. 

Ads must grab attention within the first second, clearly show the product or offer, and blend naturally with the platform’s feed. Even a simple, relatable idea can outperform a costly production if it connects emotionally with your audience

Keep Learning and Adapting

Social media changes fast, and ad strategies need to keep up. Watch what top brands in your niche are doing, experiment with new features as they roll out, and read official updates from Meta to stay informed on changes that could impact your campaigns. Being flexible and open to change ensures your ads continue performing well over time.

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Final Thoughts

Running Facebook and Instagram ads together in 2025 is the most effective way to stretch your budget and maximize results. This unified approach gives you wider reach, better targeting, and stronger returns. Start small, track your data, and adapt based on performance.

 With fresh creative, consistent audience engagement, and steady optimization, you can turn your ad spend into sustainable growth for your brand.

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