Hashtags help you increase your reach on Instagram by categorizing content to make it more discoverable for potential followers.
For example, if you hashtagged #instagramtips on your photo, you would appear on the explore page for that hashtag.
Users can also follow hashtags just like they would an Instagram account, so if you pick popular Instagram hashtags, you can appear in the newsfeed of all the user following that follow those hashtags as well.
Learn more about how to use hashtags on Instagram and expedite growth.
Having a high engagement on your Instagram account gives you increased credibility amongst your social circle. It also shows that you post high-quality content that resonates with your followers.
As an influencer, a high engagement rate indicates that you have a strong niche following that you can positively impact, which can help you land more paid partnership.
Brands with a high engagement rates typically benefit from more loyal customers and higher sales!
The best hashtags for Instagram are ones that are specific to your brand, industry, and/or the content being posted.
You want to think of keywords real Instagram followers would search since they are the one who will be looking for your content.
Click here for more tips on how to pick hashtags for your brand.
Instagram allows you to use up to 30 hashtags, so we say use them all (or close to it). This is prime real estate as hashtags are the number one way to get more real followers on Instagram.
Learn other tips to get more Instagram followers here!
Instagram hashtags expose your posts to potential followers for your page.
Popular hashtags can get you more likes and comments for your Instagram since more users will see your post on their explore page.
Having a high engagement rate on Instagram is crucial as it is a direct reflection of your social credibility and quality of your account.
Here’s a complete guide on how to increase your Instagram engagement rate.
The new Instagram algorithm has changed the way your posts are displayed to both your followers and non-followers.
One of the main components Instagram considers when displaying your posts is the users level of interest in your content.
Hashtags are a HUGE factors here!
If you use popular Instagram hashtags that users often interact with, your post are much more likely to appear in your follower’s news feed as well as the explore page for new potential followers on Instagram.
Learn more about how the Instagram algorithm works and what other factors determine how your posts are shown here.
Instagram has publicly stated that the Instagram shadow ban is not real
So, you should definitely be using hashtags on your post to increase your Instagram followers and engagement rate.
Learn more about the Instagram shadowban myth and how you can increase your Instagram engagement.