Top Food Influencers to Follow on Instagram in 2025

Food content continues to dominate Instagram, and in 2025, it’s not just about stunning visuals. It’s about creativity, storytelling, and connection. Whether you’re a passionate home cook, a professional chef, or simply someone who loves exploring new dishes, following the right food influencers can completely transform your feed. These creators don’t just share recipes; they inspire trends, highlight cultural traditions, and make cooking feel accessible to everyone.

In this article, you’ll discover the top food influencers to follow this year, categorized by niche, from vegan innovators and pastry artists to international cuisine experts. You’ll also learn about top-performing content ideas, growth strategies for aspiring food creators, and tips for using Instagram’s tools effectively. By the end, you’ll have both inspiration and practical guidance to grow your food-focused Instagram presence and engage your audience more authentically.

Top 5 Most Followed Food Instagram Accounts

Instagram’s most followed on Instagram food creators are more than just culinary talents; they’ve become full-fledged digital storytellers who shape the way we experience food online. These influencers have mastered the art of mixing skill, creativity, and personality, turning every post into a visual experience that feels both inspiring and entertaining.

What makes them stand out isn’t just their ability to cook, it’s how they connect with people across cultures and languages. Their feeds are about community, joy, and the shared love of great food. Each of them has carved out a unique niche, from comforting home recipes to extravagant culinary art, proving that food content can be both emotional and aspirational. 

Burak Özdemir (@cznburak)

Burak Özdemir, affectionately known as @cznburak, has become a global icon for his joyful personality and impressive cooking skills. Famous for his gigantic dishes and ever-present smile, Burak’s videos are a mix of hospitality and spectacle. His massive platters of kebabs, stews, and desserts have turned him into a cultural ambassador for Turkish cuisine.

What truly sets Burak apart is his warmth. Every post celebrates generosity and togetherness, making food feel like an experience meant to be shared. In 2025, his influence continues to grow as he expands restaurants worldwide and brings people closer through the universal language of food, a reminder of the deep traditions behind Turkish gastronomy that continue to inspire chefs and food lovers everywhere.

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Gordon Ramsay (@gordongram)

Few names are as recognized in the culinary world as Gordon Ramsay’s. The world-renowned chef and TV personality uses his Instagram, @gordongram, to share a blend of cooking tutorials, restaurant highlights, and moments from his fast-paced life. Fans can expect a mix of professional technique and that unmistakable Ramsay humor.

What makes Ramsay’s feed so engaging is his balance between expert skill and entertainment. From his viral “Ramsay Reacts” videos to personal posts about family and travel, he keeps his followers entertained while teaching valuable cooking insights. In 2025, Ramsay remains a cornerstone of culinary influence on Instagram.

Amaury Guichon (@amauryguichon)

Amaury Guichon’s Instagram page is where pastry meets pure art. Known for his impossibly intricate chocolate sculptures and elegant desserts, the French-Swiss chef continues to mesmerize millions with his precision and creativity. Each post feels like a masterclass in pastry craftsmanship.

Beyond his artistry, Amaury’s influence extends to education through his pastry academy, where he trains future chefs from around the world. His creations not only showcase technical excellence but also highlight the beauty and imagination that dessert-making can bring to the culinary world.

Yumna Jawad (@feelgoodfoodie)

Yumna Jawad, the friendly face behind @feelgoodfoodie, has built a thriving community around wholesome, easy-to-make meals. Her Mediterranean-inspired recipes are bright, healthy, and family-friendly, appealing to anyone looking to cook nutritious dishes without overcomplicating things.

Her approachable tone and beautifully styled photos make healthy eating fun and accessible. She often enhances her Stories with creative visuals and Instagram GIFs on Stories to keep her content lively and engaging. Yumna’s page feels like a digital cookbook you can turn to daily, packed with fresh ideas that fit busy lifestyles while never sacrificing flavor or comfort.

The Pasta Queen (@the_pastaqueen)

Nadia Caterina Munno, also known as @the_pastaqueen, brings Italian charm and humor to Instagram’s food scene. Her videos are part storytelling, part culinary performance, blending family traditions, regional recipes, and her signature phrase, “Just gorgeous.” Every reel feels like a warm invitation to her Italian kitchen.

What makes The Pasta Queen so beloved is her ability to make cooking emotional. She connects with her audience through nostalgia, passion, and humor, transforming simple pasta dishes into expressions of culture and love. In 2025, she remains one of the most entertaining voices in modern Italian cuisine.

The Best Food Influencers by Category on Instagram

Food on Instagram isn’t one-size-fits-all. Every niche has its own stars who bring a unique flavor to the table. From vegan innovators to pastry artists and street food explorers, these creators have turned their culinary passions into thriving online communities. Each one approaches food from a distinct angle, making Instagram a diverse and dynamic place for food lovers.

If you’re an aspiring creator, studying their approaches can help you grow your Instagram strategically by learning what types of content and posting styles resonate most with audiences.

What sets these influencers apart is their ability to educate and inspire through content that feels authentic and engaging. They don’t just share recipes, they share lifestyles, traditions, and emotions tied to every dish. Whether you’re looking for a new meal idea or a glimpse into another culture’s cuisine, these food influencers offer endless inspiration with every scroll.

Vegan & Plant-Based Creators

Veganism has evolved far beyond a diet, it’s a lifestyle centered around creativity, ethics, and flavor. These plant-based influencers show that vegan food can be exciting, colorful, and deeply satisfying.

Tabitha Brown (@iamtabithabrown)

Tabitha Brown’s energy is pure sunshine. She combines soulful vegan recipes with motivational storytelling, making her followers feel seen and uplifted. Her gentle humor and warmth turn plant-based cooking into something emotional and joyful.

Maya Leinenbach (@fitgreenmind)

Maya’s content is made for the digital generation — fast, fun, and full of personality. Her vegan recipes are vibrant and accessible, often focused on quick meals that look just as good as they taste. She represents the modern wave of young food influencers reshaping healthy eating. Her engaging Reels and use of Instagram Stories for brand exposure help her connect authentically with her audience and expand her reach across platforms.

Alicia Silverstone (@aliciasilverstone)

Longtime vegan and actress Alicia Silverstone uses Instagram to share her journey toward sustainable living. Her content mixes plant-based recipes with wellness and family life, offering a more holistic view of conscious cooking. She focuses on meaningful engagement rather than relying on shortcuts like buying Instagram likes, showing that genuine storytelling and consistency can build a loyal audience organically.

Sarah Cobacho (@plantbaes)

Sarah’s page is proof that vegan food can be delicious, protein-packed, and beautifully styled. Her content inspires both athletes and food lovers to embrace plant-based nutrition without compromise.

Michaela Vais (@elavegan)

Michaela’s recipes blend comfort with nourishment. Her gluten-free and vegan creations are perfect for anyone who wants to enjoy indulgent flavors while maintaining a mindful diet.

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Baking & Pastry Arts

The world of baking and pastry on Instagram is as mesmerizing as it is delicious. These creators transform flour, sugar, and butter into edible masterpieces that double as visual art. Their feeds are filled with intricate designs, glossy glazes, and textures that make followers stop scrolling in awe. Whether they’re crafting delicate chocolate sculptures or towering layer cakes, these pastry influencers celebrate the artistry behind baking while teaching techniques anyone can try at home, echoing the beauty and precision found in French patisserie traditions that continue to inspire bakers everywhere.

Amaury Guichon (@amauryguichon) 

Amaury Guichon is known for his jaw-dropping chocolate sculptures and precise pastry creations that blend engineering with elegance. His content shows the process behind each design, offering both inspiration and education for aspiring pastry chefs and fans of culinary craftsmanship.

Cédric Grolet (@cedricgrolet) 

Cédric Grolet, one of the world’s most celebrated pastry chefs, redefines desserts with his lifelike fruit creations and flawless precision. His Instagram is a gallery of refined artistry, showcasing modern French pastries that merge innovation with beauty.

Yolanda Gampp (@yolanda_gampp) 

Known for her YouTube series “How To Cake It,” Yolanda brings a playful twist to baking by turning ordinary objects, from burgers to handbags, into cakes. Her creativity and humor make her one of the most beloved baking personalities online.

Chelsey White (@chelsweets) 

Chelsey White has mastered the art of making baking approachable and aesthetic. Her page is filled with colorful buttercream cakes, piping tutorials, and satisfying step-by-step videos that make even complex designs look doable for beginners.

Magrí Alberto (@pastrychef_am)

Magrí Alberto’s feed feels like a museum of modern dessert design. His Italian roots shine through in every creation, blending traditional flavors with bold, contemporary presentation that captures both the eyes and taste buds.

International & Cultural Food Creators

Instagram’s international food community is rich with cultural storytelling. These creators share more than just recipes, they share the traditions, techniques, and memories that make food such a powerful expression of identity. Their pages are vibrant windows into kitchens across the world, blending authenticity with modern presentation to connect people through flavor.

Nadia Caterina Munno (@the_pastaqueen) 

The Pasta Queen brings theater to the kitchen with her expressive storytelling and cinematic videos. Every dish she makes is steeped in Italian culture and humor, making pasta feel both timeless and entertaining.

Laila Gohar (@lailacooks) 

Laila Gohar blurs the line between food and art. Her minimalist, conceptual presentations transform ingredients into visual statements, making her account a must-follow for those who appreciate the cultural and aesthetic side of dining.

Abir El Saghir (@abiralsaghir)

Abir El Saghir celebrates Middle Eastern cuisine with grace and style. Her beautifully filmed recipes showcase authentic flavors while emphasizing presentation, making her one of the region’s most influential culinary voices,  a modern reflection of the richness found in Lebanese cuisine and its timeless blend of tradition, color, and hospitality.

Revant Himatsingka (@foodpharmer) 

Revant, better known as Foodpharmer, takes a bold approach by decoding India’s food industry. He educates his audience on nutrition, hidden ingredients, and healthy alternatives, proving that food influence can also drive positive social change.

Mai Kakish (@almondandfig) 

Mai Kakish’s page is a heartfelt tribute to Palestinian cuisine and culture. Her recipes, stories, and visuals preserve heritage through flavor, blending food with identity in a deeply personal and inspiring way.

Food Science & Educational Accounts

Food isn’t just about taste, it’s also about understanding the “why” behind what we eat and cook. The rise of food science influencers has transformed Instagram into a classroom where followers learn how ingredients interact, why certain techniques work, and how to make smarter food choices. 

These creators combine education with entertainment, making complex scientific ideas accessible and fascinating for anyone who loves cooking or eating.

Brittany Towers Lewis (@theblackfoodscientist) 

Brittany Towers Lewis breaks down food science in short, engaging clips that make learning fun and quick. From explaining how emulsions work to the chemistry of flavor, she makes complex scientific concepts easy to digest — literally and figuratively. Her content empowers viewers to see the science behind their favorite foods and debunks misinformation with clarity and confidence. She also keeps her audience engaged through interactive formats and Instagram challenges that encourage followers to experiment with food science at home.

Erin (@foodsciencebabe) 

Erin, known as Food Science Babe, uses her platform to challenge misconceptions about processed foods, chemicals, and nutrition. Her videos are rooted in evidence-based science, helping people cut through food fear and understand what’s actually safe and healthy. She’s a refreshing voice in a world full of misinformation, bringing truth and logic back to food conversations while staying mindful of ways to combat Instastalkers and maintain online safety.

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Jessica Gavin (@jessica_gavin) 

Jessica Gavin blends culinary creativity with scientific reasoning, showing home cooks how to elevate their meals through knowledge. Her recipes are often accompanied by mini science lessons, explaining things like how heat affects proteins or why marinades work. This educational yet approachable style makes her content both useful and inspiring for everyday cooks.

J. Kenji López-Alt (@kenjilopezalt)

Best-selling author and chef J. Kenji López-Alt is one of the most respected voices in food education. On Instagram, he breaks down everyday cooking techniques, like searing, baking, or sous vide, using data-driven insights. His videos blend experiment-like precision with real-world practicality, helping followers cook smarter and more confidently.

Krish Ashok (@_masalalab) 

Krish Ashok bridges traditional Indian cooking with modern science in a way that’s both witty and insightful. He explains why spices behave a certain way, how heat changes textures, and what chemistry has to do with regional Indian dishes. His content is a treasure trove for anyone who wants to cook Indian food with both authenticity and understanding.

Healthy Food Influencers

Healthy food creators on Instagram are redefining what “eating well” looks like. They prove that nutritious meals don’t have to be bland, they can be colorful, creative, and full of flavor. These influencers share approachable recipes and wellness tips that help followers make balanced eating a sustainable lifestyle, not a strict diet. From quick plant-based bowls to family-friendly meal ideas, their content inspires people to feel good from the inside out.

Danielle Brown (@healthygirlkitchen) 

Danielle Brown has built a massive community around her easy, plant-based recipes that are both nourishing and indulgent. Her page is filled with bright bowls, creative wraps, and comfort dishes made from wholesome ingredients. She focuses on helping people transition to a healthier lifestyle without sacrificing taste, making vegan eating accessible and fun, perfectly aligned with the growing love for vegan recipes that prove healthy food can be vibrant, satisfying, and full of flavor.

Yumna Jawad (@feelgoodfoodie) 

Known for her Mediterranean-inspired dishes, Yumna Jawad brings a balance of health and flavor to every meal. Her recipes highlight fresh ingredients like olive oil, grains, and seasonal produce, all staples of her Lebanese heritage. With easy tutorials and practical cooking tips, she encourages followers to eat simply and joyfully, just like the Mediterranean way.

Sarah Cobacho (@plantbaes) 

Sarah Cobacho focuses on the science of nutrition with a plant-based twist. Her content revolves around protein-rich vegan meals designed to fuel active lifestyles. She’s known for breaking myths about plant-based diets and proving that vegan food can be energizing, satisfying, and perfect for fitness enthusiasts.

Pamela Reif (@pamela_rf) 

Pamela Reif is a global fitness icon whose healthy recipes complement her workout philosophy. Her Instagram combines clean eating with balanced living, showcasing smoothies, snacks, and energizing meal plans. She inspires her audience to nourish their bodies naturally while maintaining a realistic and enjoyable approach to wellness.

Lily Kunin (@cleanfooddirtycity) 

Lily Kunin emphasizes holistic health through seasonal, whole foods. Her recipes focus on fresh ingredients and mindful cooking that nourishes both body and mind. Beyond food, she also promotes self-care and balance, reminding followers that wellness is about more than just what’s on the plate, it’s a lifestyle.

Top-Performing Content Ideas for Foodie Creators

Creating standout food content in 2025 means blending creativity with consistency. The most successful foodie influencers go beyond just posting recipes. They share sensory experiences, stories, and authentic reactions that keep audiences hooked. Adding a personal twist, like a rating scale, humor, or honest critique, helps make this content even more memorable. It positions creators as both trends potters and reliable voices in the ever-evolving world of Instagram food trends.

Here are some of the top-performing content ideas that continue to capture attention and drive engagement on Instagram.

ASMR Food Videos

ASMR food videos remain one of the most engaging formats on Instagram. The soothing sounds of chopping, sizzling, and crunching create a multisensory experience that instantly pulls viewers in. Creators use this format to highlight textures and freshness, turning ordinary cooking moments into oddly satisfying entertainment.

Beyond the sensory appeal, ASMR content works because it’s universally relatable, everyone enjoys the sound of something delicious being made. By combining close-up visuals with crisp, high-quality audio, foodie creators can transform even simple recipes into viral-worthy clips.

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Daily Eating Routine Vlogs

Sharing daily food routines gives followers a behind-the-scenes look at how creators actually eat throughout the day. These vlogs often feature breakfast-to-dinner meals, balanced snacks, and quick recipes that feel real and achievable. They help build personal connection and trust by showing that influencers practice what they preach.

The authenticity of daily vlogs makes them highly engaging, followers love seeing creators’ routines, favorite brands, and honest meal habits. When done consistently, these videos also provide endless opportunities for partnerships with food and lifestyle brands.

Reviews of Viral Food Trends

Viral food trend reviews are the fastest way for creators to join popular conversations online. From TikTok recipes to restaurant challenges, audiences love watching creators test whether a trend is worth the hype. These videos are naturally shareable, sparking curiosity and encouraging others to try the trend themselves.
Creators who keep an eye on performance using tools to track live Instagram statistics can also see which trend reviews resonate most with their audience, helping them plan future content more effectively. Adding a personal twist, like a rating scale, humor, or honest critique, helps make this content even more memorable. It positions creators as both trendspotters and reliable voices in the ever-evolving world of social media food culture.

Easy and Unique Recipe Videos

Simple yet creative recipes are timeless on Instagram. Followers love dishes that look impressive but are easy to recreate, especially with minimal ingredients or short prep time. Visual storytelling, like step-by-step clips, ingredient reveals, and quick transitions, makes these videos binge-worthy.

Unique recipes that fuse global flavors or use unexpected ingredients tend to perform best. They inspire curiosity and encourage saves, shares, and comments. The key is keeping it approachable, when recipes look doable, engagement naturally follows.

Recipe for Instagram Growth 2025

Success as a food creator in 2025 isn’t just about beautiful content, it’s about strategy. The algorithm rewards authenticity, consistency, and smart data-driven decisions. To grow your audience and influence sustainably, every post should balance creativity with clear intent. Regularly reviewing Instagram analytics tools ensures you focus your energy on what actually works. This helps you plan content more efficiently and identify opportunities to expand your reach.

Focus on Authentic Follower Growth

Genuine engagement always outperforms inflated numbers. Building an authentic following means connecting with people who truly value your content. Respond to comments, share personal insights, and show up consistently, these small actions help transform casual viewers into loyal fans.

Avoid shortcuts like paid bots or fake engagement. Instead, collaborate with creators in similar niches, host interactive Q&As, and encourage community conversations. Real connection leads to stronger long-term growth and brand trust.

Use Instagram Analytics Tools

Data is the backbone of growth. Instagram’s built-in insights, along with external tools like Kicksta or Iconosquare, help you understand which posts perform best and why. You can track engagement rates, optimal posting times, and follower demographics to fine-tune your strategy.

Regularly reviewing analytics ensures you focus your energy on what actually works. This helps you plan content more efficiently and identify opportunities to expand your reach.

Stay Ahead with Trends

Trends move fast, especially in the food niche. Staying current means experimenting with new formats, music, and visual styles while keeping your content aligned with your brand. Early adoption of trends can lead to massive visibility boosts.

However, don’t just follow trends blindly. Adapt them to your own voice and audience. The best creators take inspiration from viral moments but make them feel authentic to their style.

Get Verified

Earning Instagram verification boosts credibility and trust. The blue checkmark signals that you’re a legitimate creator, which can attract brand partnerships and collaborations. It also protects your identity by preventing impersonation.

To improve your chances, maintain a consistent posting schedule, grow your media presence, and ensure your profile reflects professionalism. You can explore Kicksta’s guide on how to get verified to better understand the process and strengthen your profile before applying.

FAQ

How much can food influencers earn / how do they monetize?

Food influencers can earn anywhere from a few hundred to several thousand dollars per post, depending on their audience size, engagement, and niche. They monetize through brand partnerships, sponsored content, affiliate links, recipe eBooks, and restaurant collaborations. Some also generate income from workshops, product lines, or YouTube channels that complement their Instagram presence.

What’s the difference between a food blogger and an Instagram food influencer?

A food blogger typically runs a website focused on long-form recipes, reviews, and SEO-driven content, while an Instagram food influencer primarily creates short-form, visual content for social engagement. Bloggers rely more on written storytelling and ads, whereas influencers leverage visuals, reels, and brand collaborations to connect with followers directly.

How can a food blogger grow their audience / following?

Consistency and authenticity are key. Food bloggers can grow by sharing high-quality photos, engaging captions, and recipes that solve everyday problems. Cross-promoting content on platforms like Pinterest or TikTok, optimizing posts for search, and collaborating with other creators also help expand reach.

How do you pick brands/restaurants to collaborate with as a food influencer?

Successful food influencers choose collaborations that align with their values and audience interests. They focus on authenticity, ensuring the product or restaurant genuinely fits their content style. Long-term partnerships with brands they personally use tend to perform best and maintain follower trust.

Conclusion

As food continues to bring people together online, the most successful influencers are those who combine passion with purpose. These creators prove that the best content doesn’t just showcase meals, it tells stories, sparks curiosity, and builds community. Whether you dream of becoming the next big food influencer or simply want to refine your content style, consistency, and authenticity are your best ingredients.

By studying the approaches of top food creators and embracing your unique voice, you can turn your Instagram into a space that celebrates flavor, creativity, and connection. In 2025, food content isn’t just about what’s on the plate but how you share it with the world.