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Instagram Engagement Rate Calculator

Measure the average engagement rate for any Instagram account based on likes and comments.

Kicksta’s Instagram engagement rate calculator is the easiest way to figure out your current engagement rate and make needed changes to boost your engagement on Instagram.

Your engagement rate is important to know because it serves as a measure of how many people are interested in your business. You want your followers to be highly engaged with what you’re posting. The more engaged they are, the more likely you are to convert them into paying customers.

But figuring out your engagement rate can be a lot of work. It takes careful math to get this number right. And this is a metric that you need to continue to track over time. How can you get out of constantly running the same math over and over?

The answer: Kicksta’s Instagram engagement calculator!

This calculator makes it easy to find the number you need. All you have to do is plug in your username and the calculator will instantly show your engagement rate.

Instagram Engagement Rate Calculator

Post
Followers
Following
Avg. Likes
Avg. Comments
*Based on the 10 most recent post

Learn how to increase your Instagram Engagement

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Main Benefits of Instagram Engagement Rate

By using Kicksta’s Instagram engagement calculator, you can get a feel for where your engagement rate is and what you need to do to improve it.

If you’re wondering how exactly a higher engagement rate will benefit your brand, look no further. Here are the top three ways that good engagement helps your account — and your business — grow.

1. Good Engagement Rate Increases Your Account’s Visibility

By using Kicksta’s Instagram engagement calculator, you can get a feel for where your engagement rate is and what you need to do to improve it.

If you’re wondering how exactly a higher engagement rate will benefit your brand, look no further. Here are the top three ways that good engagement helps your account — and your business — grow.

2. Engagement Helps You Build Community

Cultivating a community around your brand is extremely important, and Instagram is one of the best places to do it. It’s important to form relationships with your followers and customers, bringing these users closer to your brand. Creating a community also creates a feeling of trust as people get to know you. And this all helps promote more conversions and higher customer retention rates.

When you have a high engagement rate, this is a step in the right direction toward building community. A user who is engaged is likely to trust your brand. And as you continue engaging with your followers over time, they’ll be more and more likely to become devoted customers.

3. High Engagement Gives Your Profile Credibility

When you have a high engagement rate, your profile will be viewed as more credible. Think about it: If you’re browsing Instagram and you come across a brand that has a very low number of likes and comments on their posts, you probably won’t be impressed no matter how great their content is. Even worse if they have a large number of followers but low engagement! Having followers who are truly engaged with your posts helps you appear much more trustworthy.

Being viewed as a credible, authoritative voice in your industry is extremely important. You want people to trust your brand — 86% of consumers say authenticity is a key factor when deciding what brands they want to support, while 81% of consumers need to be able to trust a brand in order to buy from them. And establishing yourself as a reliable and knowledgeable brand is one of the best ways to foster a feeling of trust with your customers, followers, and anyone else who comes across your page. Share regular, high-quality content on Instagram that solves a problem for your target audience. This should help your engagement rate go up.

How To Use The Engagement Rate Calculator

Your engagement rate is important to know. It serves as a benchmark that can indicate whether you’re doing okay in this area, or whether you should redouble your efforts. But if you don’t want to do the math yourself, we don’t blame you! That’s where an Instagram engagement calculator comes in.

To find your engagement rate using this calculator, you don’t have to do any research or be prepared with any numbers. All you have to do is plug in your username and unlock your engagement. Here’s how the Instagram engagement rate calculator works.

Step 1: Type In Your Username

Open the Instagram engagement calculator and type your username into the text box.

Step 2: Get Your Engagement

To get your engagement rate, click “Calculate Engagement.” The Instagram engagement rate calculator will find your engagement rate based on the likes and comments received on your past 10 posts. In addition to viewing your engagement rate as a percentage, you’ll be able to see your average number of likes and comments..

How To Use The Engagement Rate Calculator

How is engagement rate calculated?

((Like + Comments / Posts) / Total Number of Followers) / 10) * 100 = Engagement Rate

In a nutshell, any interaction by your followers with your posts is considered as engagement, whether it is in the form of likes, comments, or saves. This is how our Instagram engagement rate calculator does the work. While you can also figure out this number manually, it’s much easier and faster to use an Instagram engagement calculator.

Why is Instagram engagement important?

Having high engagement on your Instagram account gives you increased credibility, helping establish your brand as an authority in your industry. It also shows that you post high-quality content that resonates with your followers.

Brands with a high engagement rate typically see higher sales and have a larger number of loyal customers than brands with low engagement.

If you’re an influencer, a high engagement rate indicates that you have a strong niche following. This is appealing to brands and can help you land more paid partnerships.

How can I boost my Instagram engagement?

There are many tactics you can implement to get real followers on Instagram and boost your engagement. For example, posting the right content and using hashtags are both good ways to increase the visibility of your account.

You can also use an accredited Instagram marketing service to help attract your ideal audience — people who will have a genuine interest in your page, and who will interact with your posts. Spend some time investing in growing your followers. Then come back to run your account through an Instagram engagement rate calculator again. This time, your number should be up.

Get more tips on how to get real followers for Instagram here.

How does the new Instagram algorithm affect engagement?

The following three factors are how Instagram prioritizes what posts you will see on your Instagram feed:

Interest: The first factor Instagram uses is interest. The posts you see are based on how much Instagram predicts you will care about a post, based on your past behavior and on machine learning. For example, if you regularly like and comment on pictures of puppies, you will be more likely to see more pictures of man’s best friend in your feed.

Recency: While the Instagram home feed is no longer 100% chronological, the timestamp of a post does still play a role. Instagram prioritizes more recent posts over ones that are a week old.

Relationship: The more often you interact with a user (commenting and being tagged in their posts) the more often you will see their posts.

If you’re trying to improve your number on an Instagram engagement rate calculator, keep in mind that these are the primary three factors affecting whether or not your followers will see your post in their feed.

What is a good Instagram engagement rate for 2022?

The average Instagram engagement rate for business accounts in early 2022 is 0.83%. In general, any number higher than this is a good engagement rate.

If an Instagram engagement calculator tells you that your engagement rate is 0.83% or above, you’re on the right track.

Using Engagement Rate To Grow Your Followers

Your engagement rate and your number of followers have more of a connection than you might think.

Remember, the more engagement you have, the faster your followers will grow. And the opposite is true, too: The more followers you have, the better your engagement will be.

That’s why it’s so important to work on gaining Instagram followers. Kicksta can help you get more followers through organic growth — getting you followers who are real people in your target audience. When your followers care about what you post, your engagement rate will go up.

Use Kicksta to focus on organic growth methods and see steady growth with followers in your target audience. Then use the Instagram engagement calculator to track your growth over time. With Kicksta’s growth technology and engagement calculator tools, you’re equipped with everything you need to see your followers and your engagement continue to grow.

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