Instagram Engagement Rate Calculator | Kicksta Kicksta

Instagram Engagement Calculator

Measure the average engagement rate for any Instagram account based on likes and comments.


((Like + Comments / Posts) / Total Number of Followers) / 10) * 100 = Engagement Rate

In a nutshell, any interaction by your followers with your posts is considered as engagement, whether it is in the form of likes, comments, or saves.

Having a high engagement on your Instagram account gives you increased credibility amongst your social circle. It also shows that you post high-quality content that resonates with your followers.

As an influencer, a high engagement rate indicates that you have a strong niche following that you can positively impact, which can help you land more paid partnership.

Brands with a high engagement rates typically benefit from more loyal customers and higher sales!

There are many tactics you can implement to get real followers on Instagram and boost your engagement such as posting the right content and using hashtags.

Get more tips on how to get real followers for Instagram.

You can also use an accredited Instagram marketing service to help attract your ideal audience who will have a genuine interest in your page and interact with your post.

The following 3 factors are how Instagram prioritizes what posts you will see on you Instagram feed (top 3 being the most important):

  • Interest: How much Instagram predicts you will care about a post, based on past behavior and machine learning. For example, if you often like and comment on pictures of puppies, you will be more likely to see more pictures of man’s best friend in your feed.

  • Recency: Instagram will prioritize more recent posts over week-old ones.

  • Relationship: The more often you interact with a user (commenting and being tagged in their posts) the more often you will see their posts.